In 2006, when Kenchic embarked on its rebranding journey, they sought a cost-effective and disruptive way to announce their revamped packaging. As a junior designer at the time, I had the exciting opportunity to be part of the team tasked with creating a mascot that would effectively communicate the brand's transformation. Drawing inspiration from the popular "Kuku dance" trend at that time, I envisioned a fun and energetic rooster mascot that would resonate well with the audience.

With enthusiasm and creativity, I brought the rooster mascot to life, infusing it with a vibrant personality that perfectly captured Kenchic's new brand image. The mascot became a central element in the communication strategy, symbolizing the company's fresh and exciting direction.

The fun and endearing rooster mascot played a pivotal role in successfully launching the rebranded packaging. It not only caught the attention of customers but also effectively conveyed Kenchic's message of a renewed identity in a memorable way.

As a junior designer, I took great pride in contributing to such a significant project and witnessing the positive impact the mascot had on Kenchic's communication efforts. The experience strengthened my passion for design and provided me with valuable insights into the power of creative solutions in brand storytelling.